Problem

The Challenge of Stadium-Scale Event Branding

Hosting an event like Radiance at a venue as massive as Globe Life Field requires a total brand takeover. The challenge was maintaining a cohesive visual identity across a professional sports stadium—translating the event’s brand into high-impact digital displays and complex physical environments for thousands of attendees.

Solution

A 360° Brand Takeover

I directed every visual touchpoint of the event. This included the Radiance identity and website, plus high-definition motion graphics designed specifically for the stadium's Jumbotrons. I also managed the full environmental rollout, from large-scale booth graphics and foam boards to the strategic wayfinding and A-frame signage that guided attendees throughout the stadium.